{"title":"Featured Collection","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"866\" data-end=\"899\"\u003eThe foundation of our lineup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-start=\"899\" data-end=\"902\"\u003e\u003cspan\u003eThoughtfully designed pieces—crafted for comfort, versatility, and everyday confidence.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"heavy-metal-lifting-club-dad-hat","title":"Lifting Club Dad Hat","description":"\u003cp\u003eThe Lifting Club Dad Hat is a relaxed everyday cap built for lifters who appreciate comfort without overthinking it. Featuring a soft unstructured fit and vintage detailing, it delivers broken-in comfort from the first wear.\u003cbr\u003e\u003cbr\u003eLightweight, breathable, and finished with clean embroidery, it’s made for workouts, errands, and rest days alike.\u003cbr\u003e\u003cbr\u003eThrow it on. Keep moving. Stay consistent.\u003c\/p\u003e","brand":"Heavy Metal Apparel","offers":[{"title":"Default Title","offer_id":47831631790319,"sku":"2768726_7854","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/classic-dad-hat-black-left-front-69a4ae778a4fe.jpg?v=1772400464"},{"product_id":"heavy-metal-apparel-oversized-hoodie","title":"Icon Hoodie","description":"The Heavy Metal Apparel Hoodie is a heavyweight oversized gym sweatshirt designed for lifters who want comfort before the lift and confidence after the pump. Built for training sessions, rest days, and everyday wear, this premium hoodie blends gym performance with lifestyle comfort.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for the days when training is serious—but you don’t take yourself too seriously. This Hoodie delivers heavyweight comfort with a clean oversized fit, finished with bold embroidered lettering that stands out inside and outside the gym.\u003cbr\u003e\n\u003cbr\u003e\nPerfect for warm-ups, post-lift recovery, and casual wear between sessions.\u003cbr\u003e\n\u003cbr\u003e\nLift heavy. Enjoy the process.\u003cbr\u003e\n\u003cbr\u003e\n*Size up for that oversized pump cover fit.","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47841161609455,"sku":"8198761_19193","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47841161642223,"sku":"8198761_19194","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47841161674991,"sku":"8198761_19195","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47841161707759,"sku":"8198761_19196","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47841161740527,"sku":"8198761_19197","price":68.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47841161773295,"sku":"8198761_19198","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/as-colour-5161-i-unisex-oversized-hoodie-black-front-69c07510b480c.jpg?v=1774220567"},{"product_id":"pump-cover-oversized-hoodie","title":"\"Pump Cover\" Hoodie","description":"The Pump Cover Hoodie is a heavyweight oversized gym hoodie designed for lifters who want warmth before the lift and confidence after the pump. Built for warm-ups, heavy sessions, and everyday wear, this premium crewneck blends durability, comfort, and minimalist gym style.\u003cbr\u003e\n\u003cbr\u003e\nYou already know the rules. Throw it on before the lift, let the pump build, then peel it off when it’s time to remind everyone why you’re here. Designed with a relaxed oversized fit and bold embroidered detailing, the Pump Cover Hoodie moves easily from the squat rack to life outside the gym.\u003cbr\u003e\n\u003cbr\u003e\nPerfect for training days, rest days, and everything between sessions.\u003cbr\u003e\n\u003cbr\u003e\nLift heavy. Stay consistent.\u003cbr\u003e\n\u003cbr\u003e\n*Size up for that oversized pump cover fit.","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47841226490095,"sku":"8374477_19193","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47841226522863,"sku":"8374477_19194","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47841226555631,"sku":"8374477_19195","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47841226588399,"sku":"8374477_19196","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47841226621167,"sku":"8374477_19197","price":68.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47841226653935,"sku":"8374477_19198","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/as-colour-5161-i-unisex-oversized-hoodie-black-front-69c0754875102.jpg?v=1774220622"},{"product_id":"liftin-laughin-lovin-crewneck-1","title":"Liftin' Laughin' Lovin' Crewneck","description":"The Liftin’ Laughin’ Lovin’ Crewneck is a heavyweight oversized gym sweatshirt designed for lifters who want comfort before the lift and confidence after the pump. Built for training sessions, rest days, and everyday wear, this premium crewneck blends gym performance with lifestyle comfort.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for the days when training is serious—but you don’t take yourself too seriously. The Liftin’ Laughin’ Lovin’ Crewneck delivers heavyweight comfort with a clean oversized fit, finished with bold embroidered lettering that stands out inside and outside the gym.\u003cbr\u003e\n\u003cbr\u003e\nPerfect for warm-ups, post-lift recovery, and casual wear between sessions.\u003cbr\u003e\n\u003cbr\u003e\nLift heavy. Enjoy the process.\u003cbr\u003e\n\u003cbr\u003e\n*Size up for that oversized pump cover fit.","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47976000422127,"sku":"5552516_25625","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47976000454895,"sku":"5552516_25626","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47976000487663,"sku":"5552516_25627","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47976000520431,"sku":"5552516_25628","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47976000553199,"sku":"5552516_25629","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47976000585967,"sku":"5552516_25630","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/unisex-relax-crew-neck-sweatshirt-black-front-69c41de1e0c68.jpg?v=1774460398"},{"product_id":"icon-crewneck","title":"Icon Crewneck","description":"Simple. Loud. Unmistakable.\u003cbr\u003e\n\u003cbr\u003e\nThe Heavy Metal Apparel Crewneck features our signature metal-style logo printed on the left chest — a subtle nod to the music, the mindset, and the culture behind the brand.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for everyday wear whether you're lifting heavy, heading to a show, or just keeping things simple.\u003cbr\u003e\n\u003cbr\u003e\nNo gimmicks. No noise. Just Heavy Metal.\u003cbr\u003e\n\u003cbr\u003e\n*Size up for that oversized pump cover fit.","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47976013431023,"sku":"3222322_25625","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47976013463791,"sku":"3222322_25626","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47976013496559,"sku":"3222322_25627","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47976013529327,"sku":"3222322_25628","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47976013562095,"sku":"3222322_25629","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47976013594863,"sku":"3222322_25630","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/unisex-relax-crew-neck-sweatshirt-black-front-69c075089b87e.jpg?v=1774220683"},{"product_id":"heavy-metal-lifting-t-shirt","title":"Liftin' Laughin' Lovin' Tee","description":"\u003cp\u003eThe Liftin' Laughin' Lovin' Tee is a heavyweight oversized gym tee built for lifters who train hard and stay consistent. Designed for comfort during workouts and everyday wear outside the gym, this premium graphic t-shirt delivers durability, breathability, and a relaxed fit that moves with you.\u003cbr\u003e\u003cbr\u003eBuilt by and for lifters who love heavy music and heavier training sessions. Featuring bold embroidered detailing and a clean oversized silhouette, the Heavy Metal tee works just as well under a pump cover as it does on rest days or nights out.\u003cbr\u003e\u003cbr\u003e*For a classic pump cover look, size up one size.\u003c\/p\u003e","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47976174747887,"sku":"6762216_17569","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47976174780655,"sku":"6762216_17574","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47976174813423,"sku":"6762216_17579","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47976174846191,"sku":"6762216_17584","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47976174878959,"sku":"6762216_17589","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47976174911727,"sku":"6762216_17594","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/mens-oversized-faded-t-shirt-faded-black-back-69d2f3f03b2b0.jpg?v=1775432776"},{"product_id":"racing-tee","title":"Lifting Club Tee","description":"\u003cp data-end=\"264\" data-start=\"238\"\u003eNot everyone belongs here.\u003c\/p\u003e\n\u003cp data-end=\"620\" data-start=\"266\"\u003eThe Heavy Metal Lifting Club Tee is built for the lifters who train like it’s a ritual — early mornings, late nights, chalk in the air, music too loud for anyone else to understand. Featuring a brutal metal inspired logo paired with a clean, bold Lifting Club stamp, this design blends underground music culture with uncompromising gym mentality.\u003c\/p\u003e\n\u003cp data-end=\"678\" data-start=\"622\"\u003eThis isn’t athleisure. This is armor.\u003c\/p\u003e\n\u003cp data-end=\"1091\" data-start=\"1071\"\u003eWelcome to the club.\u003c\/p\u003e\n\u003cp data-end=\"1091\" data-start=\"1071\"\u003e*For a classic pump cover look, size up one size.\u003c\/p\u003e","brand":"Heavy Metal Apparel","offers":[{"title":"S","offer_id":47976201388271,"sku":"7043490_17569","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47976201421039,"sku":"7043490_17574","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47976201453807,"sku":"7043490_17579","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47976201486575,"sku":"7043490_17584","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47976201519343,"sku":"7043490_17589","price":48.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":47976201552111,"sku":"7043490_17594","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/mens-oversized-faded-t-shirt-faded-black-back-69d2f3f876c3b.jpg?v=1775432780"},{"product_id":"lifting-club-hat","title":"Lifting Club Hat","description":"The Heavy Metal Lifting Club Hat is a structured gym cap built for lifters who carry consistency beyond the squat rack. Designed with a classic five-panel silhouette, it delivers lightweight comfort during training sessions, recovery days, and everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nClean embroidery and a durable construction keep it simple without sacrificing presence. Easy to throw on before the gym, after the lift, or anywhere discipline follows you.\u003cbr\u003e\n\u003cbr\u003e\nThrow it on. Stay consistent. Say less.","brand":"Heavy Metal Apparel","offers":[{"title":"Default Title","offer_id":48509811359983,"sku":"5828167_22229","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/classic-rope-cap-black-white-left-front-69dad0c16c625.jpg?v=1775948016"},{"product_id":"heavy-metal-dad-hat","title":"Heavy Metal Dad Hat","description":"The Heavy Metal Dad Hat is a relaxed everyday cap built for lifters who appreciate comfort without overthinking it. Featuring a soft unstructured fit and vintage detailing, it delivers broken-in comfort from the first wear.\u003cbr\u003e\n\u003cbr\u003e\nLightweight, breathable, and finished with clean embroidery, it’s made for workouts, errands, and rest days alike.\u003cbr\u003e\n\u003cbr\u003e\nThrow it on. Keep moving. Stay consistent.","brand":"Heavy Metal Apparel","offers":[{"title":"Default Title","offer_id":48595036012783,"sku":"2735887_7854","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/1022\/7695\/files\/classic-dad-hat-black-left-front-69dbe1c092ee2.jpg?v=1776017876"}],"url":"https:\/\/www.heavymetalapparel.com\/collections\/featured-collection.oembed","provider":"Heavy Metal Apparel","version":"1.0","type":"link"}